Since the 1960’s, there has been a tremendous amount of thought and action in regard to how to best protect and build children’s self-esteem. Somewhere along the way, the catch phrase “Everyone is a winner” began to take hold in the minds of educators, coaches and parents, which was then messaged to children. While this was a well-intended ideal, the reality is that life is struggle; sometimes we succeed and sometimes we fail. Wisdom and knowledge are available to be cultivated from both experiences. If we deny failure, we rob ourselves and our children of the valuable lessons that struggle provides. Here are five ways to help your children form a strong relationship with self-esteem.